I'm certain McDonalds, Subway, and Starbucks don't mind how their brands transcend their respective markets. But I find it a bit weird that each offers a product with a unique set of flavors and textures. McDonalds tastes like McDonalds, Subway like Subway, and Starbucks like Starbucks.
I'm not saying we should shun uniqueness, brand success, or variety, but the ubiquity of these three companies have skewed consumers' expectations of food. When I want a real hamburger, I don't go to McDonalds. The same goes for real sandwiches and McDonalds and real coffee and Starbucks.
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wherein the author writes about sandwiches and things that are not sandwiches
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